Many of you bandleaders out there have been playing gigs and collecting email addresses and making a valuable email list. You figured you would do this so that you can let your newfound fans know when you are playing next. Great! Now what do you do with it?
An email list is one of the most important things you can build these days. The Internet is powerful and has many uses. If you are smart you will use every advantage you can to get your group noticed.
I remember for my first band the most difficult thing to get our hands on was equipment. Many of us did not have jobs and the ones that did could not afford to drop $2000 on a P.A. or new amps and microphones for the band.
Here is how collecting email addresses can help you fund your band!
The Email List
So you have been collecting these addresses and you occasionally send out a reminder to your fans that you will be playing. That is a good start but these days you should take full advantage of the situation.
List Sharing
First thing you should be doing with that list is sending out a monthly schedule for your band. The second thing that you should look into is sharing your list with each of your friend’s band. In fact I would share my list with any on that had an art event in your area. Offer to share your list in exchange with theirs.
Announcements
The idea is to share quality information with the people on your list. Announce any cool events in your area (even if your band is not involved). The idea is that you want to gain trust with the folks on your list. You want to build a good relationship with them so that they will open your emails and read them. This is good because you are more likely to see them at your next shows.
Gifts
People like to feel like they are getting hooked up. If you can give them access to a "Free" show or give them a gift when they come to yours you will see improvement in your turnout. It might sound like a gimmick to you as you read this, but the idea is to make people feel good and ultimately to entertain them.
The Affiliate Program
Affiliate programs are where you can make some good money. Sign up with a website that will pay you for selling their products. Places like Clickbank.com will hook you up at no cost and allow you to sell stuff like Sonic Pro, a great way for you to make quality sounding hip hop beats without the cost of having to buy all that equipment!
I am sure there are many other ways that you can make your email list functional and even profitable. Be creative with it and remember to ALWAYS GIVE QUALITY INFORMATION!
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